


PSRIG Press Kit
We’ve gathered information and created some guidelines to help you better understad our company and brand. If you have any questions or need our help with implementing these assets, please contact us at info@psrig.com.
Company description
PSRIG is a leading Swedish manufacturer, installer and supplier of stage mechanical and rigging solutions for the entertainment industry.
Press boilerplate
PSRIG (registered as Priebe-ScanRig AB) specializes in planning, developing, manufacturing, supplying, installing, and maintaining stage mechanical and rigging solutions. We empower our clients to achieve their creative visions by providing a reliable and robust foundation for their work.
Our quality products and commitment to meeting tight deadlines have earned us the trust of rigging providers and rental services all over Europe. Our products have even become somewhat of an essential backbone for many small and medium-sized stages throughout Sweden. In addition, we are consistently selected to plan and execute complex stage mechanical projects by leading Swedish contractors, including PEAB, Skanska, Veidekke, and Serneke.
For more information about PSRIG, visit www.psrig.com and follow @wearepsrig
Vision and mission
OUR VISION
“For a better functioning stage environment”
We aim to be a total provider of comprehensive, high-quality stage mechanical and rigging solutions for the entertainment industry.
MISSION STATEMENT
Our mission is to meet our customers’ needs by delivering, installing and maintaining well-designed, safe, and functional rigging solutions that enhance their creative and technical experience.
We strive to serve the market with innovative, flexible, and dependable staging solutions, acting as a profitable bridge between retailers/contractors and end-users.
Founding story
Industry veteran Kim Ekblad, involved in stage and event technology since the early 2000s, joined forces with the Danish company Priebe Sceneteknik A/S in 2015 to establish a Swedish branch called Priebe Scenteknik AB.
The Swedish subsidiary quickly gained traction and grew to become a leading stage-tech installation company within Scandinavia. In late 2017, the Swedish company became fully independent from the Danes, with Kim partnering up with fellow Dutch-Swedish entrepreneur Aart Gigengack.
Aart, who had been developing the successful rigging sales company Scan-Rig AB since 2012, had previously co-operated with Priebe Scenteknik AB. Recognizing their complementary abilities and strengths, the two companies decided to merge. As a result – effective January 1, 2019 – Priebe-ScanRig AB was formed.
Facts & numbers
- Priebe Sceneteknik A/S founded in 1960
- Scan-Rig AB founded in 2012
- Priebe Scenteknik AB created in 2015, fully independent by 2017
- Priebe-ScanRig AB created through a merger on January 1st, 2019
- 25 years of experience in the stage and rigging business
- Hundreds of stage mechanical installations throughout Sweden and Norway
- Support available 365 days a year
- Privately owned by the co-founders
- 14 employees, 6 company vehicles
- Headquarters and showroom in Malmö
- Warehouse, workshop and offices in Norrköping
Leadership team
Aart Gigengack, CEO and co-founder with a daily role as Sales Director
Kim Ekblad, COO and co-founder with a daily role as Project Director
Case studies
A selection of case studies can be found at psrig.com/projects/
Brand Guidelines
The Logo
The PSRIG visual identity was designed to reflect the unity of its two founding companies. The color scheme combines elements from both original brands, while the underline beneath “RIG” pays tribute to the former Scan-Rig logo as well as highlight the company’s core focus.
The logotype is rich with intentional symbolism, inviting viewers to think of concepts like “collaboration,” “merging,” “linking together,” “directional movement,” and “control”. Subtly embedded within the design is also a nod to the comedy and tragedy masks from the theater world, with a smile and frown hidden within the symbol. The logo is also encased in a button-like shape, emphasizing our expertise in control of electromechanical systems.
The Chain and Shackle
These graphic elements complement our logo and are used to enhance brand recognition beyond the logo itself. The elements reflects our field of work and area of expertise. It can be applied as decorative elements on products, in presentations, on walls, and in printed materials.
Color Palette
Our signature color scheme was crafted to achieve both uniformity and dynamism, subtly echoing the industry we cherish.
Primary

Rigging Black
#000000

PSRIG Red
#E1251D

Spotlight White
#FFFFFF
Secondary

Steel Grey
#8E9091

Silver Grey
#E5E5E5

Caution Yellow
#F7A800
Typography
Primary
The Roboto font family is our primary typeface. It has a mechanical skeleton and the forms are largely geometric. At the same time, the font features friendly and open curves. A professional but approachable style. Used in our documentation and other print applications.
Roboto.ttf (Via Google Fonts, 1100KB)
Secondary
The Lato font family serves as our secondary typeface. It strikes a perfect balance between maintaining a “transparent” quality when used in body text, yet reveals its unique characteristics in larger sizes. Used for our online presence and communication.
Lato.ttf (Via Google Fonts, 354KB)
Vehicle branding
Our vehicle fleet features a stylish black-and-white design with strong contrast, making our red logo stand out prominently.
Premises
Team photos
We foster a friendly, family-like atmosphere within our team. By working together, we achieve more and reach greater heights, and our strong sense of team spirit makes the work more enjoyable.

Aart Gigengack
CEO / CO-OWNER
SALES DIRECTOR

KIM EKBLAD
COO / CO-OWNER
PROJECT DIRECTOR

MATHIAS FRÖJD
PROJECT MANAGER

CALLE MARLOW
PROJECT MANAGER

JIMMY SÖRMAN
WAREHOUSE MANAGER

MIKAEL HJERPE
WAREHOUSE / INSTALLATION

ANDERS WIDERSTRÖM
WAREHOUSE / INSTALLATION

KARL LINDSTAM
INSTALLATION / WAREHOUSE

MATHIAS LÖVGREN
INSTALLATION / WAREHOUSE

NOAH HANSSON
INSTALLATION / WAREHOUSE

TINDRA GUMÉR
LOGISTICS / ADMINISTRATION

NATHALIE DAHLIN
LOGISTICS / ADMINISTRATION

MALIN LUNDBLAD
ADMINISTRATION
